Candy Crush Jelly Saga Launches Worldwide on Mobile 1

NEW YORK, LONDON ā€“ 07 JANUARY 2016: King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced the launch of its next instalment in the Candy Crush franchise, Candy Crush Jelly Saga. Candy Crush Jelly Saga is the third game in the popular franchise which includes the hit games Candy Crush Saga and Candy Crush Soda Saga.

Now available to download for free from the Apple App Store, Google Play Store and the Windows Store, the new sister title introduces players to a new jelly-filled world within the Candy Kingdom where they will experience tasty new challenges and game modes. These include competitive ā€˜bossĀ modesā€™ new to Candy Crush where switching and matching become more strategic as players show off their moves to beat an in-gameĀ opponent.

Candy Crush Jelly Saga sets players off amongst the clouds and tree-top wilderness of the Candy Kingdom where a young, adventurous yeti girl named Jenny embarks on a

Jellylicious journey to visit her Uncle Yeti in the Candy Kingdom. Players join Jenny on her journey and will meet a new group of Candy Crush friends who need help defeating the naughty Jelly Queen to solve their treetop troubles.

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This colorful new title adds an additional layer of creative and strategic thinking to the Candy World, with exciting new features including ā€œJellyā€ and ā€œBossā€ gameplay modes. In ā€œJelly Mode,ā€ players must match candies and jelly in order to make it spread and win the level. As players perfect their delightful moves throughout the journey, the Jelly Queen and her minions will test those moves in ā€œBoss Modeā€ along the way. While in competitive play against the Jelly Queen, players will take turns against her and whoever spreads the most jelly by matching candies will win the level.

ā€œWe are very excited to be launching Candy Crush Jelly Saga, the third instalment in the Candy Crush franchiseā€, said Tjodolf Sommestad, SVP of the Candy Crush Franchise at King. ā€œThe Candy Crush franchise has been extremely popular around the world, and players have now been enjoying the games for more than three years. We are continually thinking of new ways to innovate within our games and bring different gaming experiences to our players. We believe that the competitive gameplay elements introduced here in the ā€˜boss modeā€™ levels offer a new challenge for our players and complement sister titles Candy Crush Saga and Candy Crush Soda Saga extremely well.ā€

Candy Crush lovers can jiggle and wiggle their way through the120 levels that are now available and delight in a Jelly world that includes a new scrolling game map, new characters, new candy designs and a new Colour Bomb booster.

To learn more about Candy Crush Jelly Saga visit http://www.candycrushjellysaga.com.

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