According to an article on Business Insider a Redditor going by the name of  mistysilver witnessed a Microsoft Employee up voting good comments and down voting others.
The story goes: While at Microsoft for a meeting, Misty Silver saw and overheard some employees on Reddit. She looked at one of the employee’s screens: Â “I noticed he was mass-down voting a ton of posts and comments, and he kept switching to other tabs to make posts and comments of his own. I couldn’t make out exactly what he was posting, but I presumed he was doing RM (reputation management) and asked my boss about it later. According to my boss, MS have[sic] just brought in a huge sweep of SMM managers to handle reputation management for the Xbox One,” Silver reported.
This isn’t an unfamiliar from any company least of all Microsoft. Â Bad publicity isn’t something that any company wants and with social networking becoming a mainstream way of advertising any product globally. Â But if this is true then what can we truly believe about anything we read on the internet. Â I personally do not read Reddit I have found some useful information via it but at this point in time it is not a website I visit on a daily basis. Â But with tens of thousands of Redditors it is seen as a great way of conveying information and creating discussion.
Source –Â Business Insider
