When the internet was gaining traction in the early 1980s and 90s, online gaming was one of the most exciting potential applications of this new technology. Those early games were rudimentary, to say the least, considering the poor graphic quality, extended lag times and limited multiplayer capabilities. As technology developed, both in speed and sophistication, online gaming became more user-friendly and accessible to players. Today, this world is undergoing a new renaissance.

The online casino industry must lead the charge in this revolution, and respond to the demand that it is witnessing in commercial and online spaces, where billions of pounds are spent every year. The adoption of browser gaming benefits consumers, companies and even the government.

The players

There are several ways in which in-browser gaming will help consumers. Firstly, people who use the internet to gamble online are often hobby enthusiasts – many do not have extensive hardware setups or complex software. Instead, they use in-browser games, which offer much more flexibility as they have simple sign-ups, there is no need to download programs and the game does not have to be pre-purchased before play.

The range of games available is exceptional, exemplified by the gaming catalogues and the quality of play, as enhanced audio and visuals keep players engaged. It is also helpful that this diversity is offered across multiple types of devices, enabling players to use browser games on their phones, computers or tablets.

As Paul Davies details, most casino websites and apps can operate with even the most minimal internet access. He explains that internet slots can use so little internet data (1kb per spin) that it is unlikely a single spin will even register on a phone bill. Also, online gambling, when regulated and supported, protects players. Programming using technology such as the blockchain and cryptocurrencies provide security, data protection and transparency. This peace of mind for players is unrivalled and will encourage players to continue coming back.

The governments

Countries and states are starting to re-evaluate their archaic legislation surrounding gambling and embrace the future. For example, in the United States, New Jersey brought a case before the US Supreme Court demanding self-determination regarding their sports gambling practices. In 2018, they were successful and this opened the door for individual states to decide if they would change – now that they had the option. Today, across the US, only certain states have legalized gambling, and those that have, predominantly only allow online gambling. However, the tide is turning for many reasons, such as new companies creating jobs.

Legalization also addresses the unregulated gambling practices that result in billions of pounds being spent illegally. When governments encourage online casino games and write legislation that supports companies, they are rewarded with millions in taxable revenue. This tax money can support social welfare programs, subsidize students and fund infrastructure projects. Between the jobs created and the millions that can be gathered in tax revenue, it would certainly be prudent for states and governments to reassess their gambling policies.

The companies

For companies to stay competitive, they need to innovate – and an easy first step is to build in-browser online casino games. The call for online gaming options grew substantially during the Covid-19 pandemic, when players experienced traveling and venue restrictions. These limitations have resulted in players, who want to stay in the safety of their homes and companies, looking for dependable income streams that are not dependent on commercial casinos. The demand is immense for different types of games, from bingo to poker and slots, with revenues in the industry tripling in the last decade. By embracing options such as in-browser gaming, companies can start supplying this demand.

Technology is moving quickly, especially as games are optimized for the metaverse and Web3 applications. Luckily, this innovation has created the tools that online gaming needs to attract new customers, retain existing clients and grow as an industry. This toolkit includes the normalization of using cryptocurrencies like Ethereum and Bitcoin, data privacy assured by the decentralization of the blockchain, and a focus on UI/UX design. As companies utilize these, they will see countless positive returns on their investment.

Browser gaming is a win-win situation. Players are offered many options for entertainment, a safe way to play and a lower barrier to entry. Companies are encouraged to innovate in the Web3 space and are afforded a new income generator, reinforced by the latest tools. And as authorities evaluate their gambling and gaming legislation and decide to welcome these companies, they will be able to support social programs and balance their cheque books. The advantages of browser gaming are manifold.

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