Youtube has announced that it plans to offer a subscription plan that will allow users to enjoy the site – advertisement free. It believes that the video sharing site plans to operate in a similar way that Spotify does with it’s premium service. An e-mail from Youtube had the following to add:
“We’re excited to build on this momentum by taking another big step in favour of choice: offering fans an ad-free version of YouTube for a monthly fee.
“By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast-growing advertising revenue.”
Youtube has informed channel owners that if they don’t join the service that they will have to make sure their videos are set to private. Media owners have a deadline of June 15th to sign up to the scheme. At the moment there is no official date of when the service might actually launch.
My verdict: I do think that this might be popular with some users of the site, however there are other alternatives to view the site almost ad-free (Think Google Chrome or Firefox with Adblock Plus – and you’re ad free without the additional cost)
Let us know what you think, are you likely to sign up to the service or are you going to stick with their free offering and a combination of Adblock?
Source: Marketing Magazine