- Alienware debuts two new versions of the ultra-powerful Area-51 flagship desktop, powered by AMD Threadripper and Intel X-Series multi-core processors
- Alienware introduces high performance gaming monitors, keyboards and mice with signature premium design, updates Alienware 15 notebook with NVIDIA GeForce GTX 1080 Max-Q
- New Dell Inspiron Gaming Desktop with liquid cooling, VR and dual graphics starting at £699
London, UK, June 13, 2017: Alienware and Dell head into this year’s E3 with a triad of new PC gaming systems and components – high-end Alienware gaming desktops with new multi-core processor options, a full range of performance gaming monitors and peripherals with Alienware’s signature design and a new Dell Inspiron Gaming Desktop bringing VR to all. Alienware and Dell continue to demonstrate why, together, they have become a leading PC gaming brand worldwide with gaming solutions for players of all levels and budgets.
Driven by a fierce commitment to deliver what PC gamers want in gaming products and community, Alienware and Dell continues to make solid investments in PC gaming, virtual reality and esports through ever-expanding offerings and partnership innovation. This has stoked an incredible 17 consecutive quarters of PC growth*, continuously innovating with PC performance and designs, both in the realm of gaming, VR and beyond.
“I love arriving at E3 every year to watch fans get blown away by our latest PC gaming innovations and this year is no exception,” said Frank Azor, vice president and general manager of Alienware, Dell Gaming and XPS. “Our fans’ passion for Alienware and our gaming PCs is our lifeblood, and it’s only through our equal passion and commitment in delivering bleeding-edge innovation, design and performance, that we continue to exceed expectations and deliver on their requests.”
Alienware Area-51 Updated with New Multi-Core Processors
Intel and AMD are stepping up their game with multi-core processors available in two new versions of the Alienware Area-51. The new top-of-the-line processors are for diehard performance enthusiasts demanding the absolute best gaming experience, and for gamers who create, using resource intensive applications. Geared to be the best engines for 4K, 8K or VR applications, E3 visitors will be the first to experience the new rigs powered by Intel Core X-Series or AMD Ryzen Threadripper – marking Alienware’s first 16-core/32-thread Area-51. Dell will be the exclusive OEM launch partner to deliver AMD Ryzen Threadripper pre-built systems to market and the high-end 16-core will be factory-overclocked across all cores. Intel Core i9 processors are for gamers running applications that prioritise clock speeds that run at boost speeds up to 4.5GHz. These chips are ideal for customers who explore the world of mega-tasking, doing many system demanding tasks at the same time, and are looking for a complete, reliable solution from a trusted brand. The Area 51 Threadripper Edition will be available from early September in the UK, and the Area 51 featuring Intel Core X-Series will arrive on August 22, with pricing to be announced soon.
Alienware Debuts High-Performance Monitors, Keyboards & Mice
Delivering on fans’ requests, Alienware is debuting a full range of performance oriented gaming monitors and peripherals with its signature premium design and the specs and customisation that gamers demand including Alienware’s AlienFX lighting, which works with more than 150 titles, including Sid Meier’s Civilization VI, Shadow Warrior 2 and Agents of Mayhem (available August 15, 2017), for in-game lighting effects.
Monitors – The Alienware 25” gaming monitor, with either NVIDIA G-SYNC (AW2518H) or AMD FreeSync, (AW2518HF), offers fast, responsive gameplay with virtually no input lag, at an extremely rapid 1 ms panel response time, and a native 240Hz refresh rate. With three pre-set display modes, full adjustability, single-diecast stand legs, and a seamless panoramic multi-monitor view with ultra-thin bezel in 1920×1080 resolution, the Alienware 25” gaming monitor is perfect for any gamer. Available in the UK from early July, with pricing to be announced soon.
Alienware Advanced Gaming Keyboard – Blending gamer-friendly design features and intuitive software, the Alienware Advanced Gaming Keyboard with optional palm rest delivers a premium gaming experience at an affordable value. Featuring mechanical keys with brown switches, with more precise, responsive and consistent key strokes with five keys dedicated for macro commands that give gamers a competitive edge. Personalising the gaming experience, Alienware’s sophisticated software, Alienware Control Center, allows gamers the ability to configure all keys to desired commands. Available in the UK July 14: Advanced Gaming Keyboard (£84.99 GBP).
Alienware Pro Gaming Keyboard – Amplifying the gaming experience, the Alienware Pro Gaming Keyboard with optional palm rest exemplifies all the essential design components of the Advanced Gaming Keyboard, and elevates the engineering innovation with dedicated volume roller and 13 zone-based RGB AlienFX backlit lighting options. A key stroke can mean the difference between winning and losing, and on-board memory adds a new level of intelligent options for assigning key stroke combinations ultimately increasing efficiency to command and conquer opponents. Available in the UK July 14: Pro Gaming Keyboard (£119.99 GBP).
Alienware Advanced Gaming Mouse – Fusing ergonomic design for increased comfort and intelligent software with gaming-grade performance, the Alienware Advanced Gaming Mouse offers multiple configurations with on-the-fly DPI to switch between precision and speed style gameplay. Outfitted with nine unique buttons for in-game customisation. Available in the UK July 14: Advanced Gaming Mouse (£44.99 GBP).
Alienware Elite Gaming Mouse – Further enhancing the premium gaming experience, Alienware Elite Gaming Mouse incorporates all the game-ready innovation of its capable sibling, and leverages advanced custom ability innovation with swappable grips, up to 13 programmable buttons, perfect for MMOs like World of Warcraft and four variable levels of weight adjustment providing ultimate control over cursor precision and movement speed to dominate opponents. Available in the UK July 14: Advanced Gaming Mouse (£89.99 GBP).
Alienware 15 to offer NVIDIA GeForce GTX 1080 with Max-Q design
Alienware 15 will offer the new NVIDIA GeForce GTX 1080 with Max-Q technology operating at the GPUs highest performance configuration of 110 watts from early July. Alienware’s adoption of Max-Q technology provides the highest performance in a 15.6” laptop for PC gaming, VR and other applications that continues Alienware’s tradition of designing innovative systems with the latest technology. Balancing superior gaming performance with portability, the Alienware 15 features a full complement of input/output connections for popular gaming peripherals and VR headsets. Game longer with a 99Whr battery, while fully immersed in AlienFX lighting with a keyboard optimised for competitive gamers. Available in the UK from early July, with pricing to be announced soon.
Dell Inspiron Gaming Desktop Launches at E3
Following the successful launch of the Inspiron Gaming Laptop, Dell introduced the first gaming desktop in its growing Inspiron Gaming line at Computex and will begin offering it in the UK from early July. The new Inspiron Gaming Desktop with Windows 10 is built for gamers seeking a competitive advantage at an affordable price and incorporates the latest AMD multicore Ryzen processors featuring SenseMI, thermally-optimised airflow routing, Polar Blue LED Illumination, easy component access and power supply options up to 850 watts for supporting dual discrete VR-ready graphics from AMD and NVIDIA. Available in the UK from early July, from £699.99 GBP.
Dell and Alienware Esports Investments
For over a decade, Dell and Alienware has helped drive excitement to the explosive rise of esports. Successful sponsorships in the earliest esports tournaments led to long term partnerships with organisations like Team Liquid and Team Dignitas, two of the most established esports teams in the world, and ELEAGUE, the premium esports tournament brand formed by Turner and IMG, with live event coverage on TBS, Twitch and YouTube. Dell and Alienware equip our partners with a range of hardware and technology used in training and competition including ELEAGUE’s upcoming CS:GO Clash for Cash: The Rematch. Previous ELEAGUE CS:GO Major finalists will compete using the latest Alienware Auroras for this winner-takes-all showdown for $250,000. Stay tuned for additional tournaments and exciting news to be announced soon.
Alienware and Dell Gaming Live at E3
E3 attendees are invited to drop by the South Exhibit Hall to get hands-on with VR and PC gaming demos at the Alienware (#3023) and Dell (#3013) booths. The brand-new Alienware mobile broadcast studio will be outside the venue providing a “live” platform for competitive gameplay, industry interviews and product showcases, which will run on Alienware TV, a community hub complemented by the Alienware Arena, which reaches more than six million members through multiple social platforms.
* IDC Quarterly Personal Computing Device Tracker – PCD Final Historical, 2017Q1