nura unveils nuraphone
…self-learning headphone that auto-tunes to your hearing
LONDON, UK (Oct 3, 2017) – For decades, headphones have not accounted for the drastic differences in our individual hearing. Until now. Personalised sound pioneer, nura, today announced the launch of its hotly anticipated nuraphone – a reinvention of the headphone that looks, feels and works in a radically different way to conventional headphones.
The secret to perfect sound is you
Built to deliver the most immersive experience of the music you love, at its core is a self-learning engine that automatically measures your hearing in 60s by monitoring otoacoustic emissions – no need to take a “can you hear this?” test. nuraphones use this information to sonically mould the sound of the headphones to perfectly match your hearing and bring your music back into sharp focus.
The learning process is performed using a companion app available free on iOS and Android. Once personalised, your proﬁle is stored on the nuraphone. Up to three unique proﬁles can be stored at the same time, and the nuraphone can be enabled to recognise you each time you put them on. It’s a bit magic.
Control your immersion
The nuraphone is neither in-ear nor over-ear – it’s both. We call it inova™. This revolutionary architecture delivers bass you can feel, while maintaining crystal clear detail. It works by splitting the melodic sounds to an in-ear speaker, and a bass sounds to an over ear tactile driver that delivers the sound through your skin. For the ﬁrst time you can adjust your level of immersion. Stand at the back of the room, or in the front row. This can be controlled in the companion app, and thanks to the dual isolation of inova™, they don’t let any noise in or leak sound out.
With quality comes comfort
Built with honest materiality – the nuraphone is crafted with light-weight aluminium cups, and a high grade stainless steel band. Soft, conforming silicon matches perfectly to your skin providing superior comfort, and a novel active, bass-driven ventilation system keeps your ears nice and cool even after hours of listening.
Simplifying your connection to music
Connecting to your music has never been easier. nuraphone feature aptX-HD Bluetooth for state of the art wireless connectivity – along with a universal port used for charging and connecting to cable options supporting USB-A, USB-C, micro USB, Lightning and 3.5mm analog. The battery lasts 20 hours. Listen all day, charge at night.
nura CEO Kyle Slater comments…
“We all hear differently and these differences are far greater than people realise. If you play a single tone to two people, their sensitivity to this sound could be up to 20dB different (7 volume clicks on a smartphone) – despite both having what would be considered normal hearing. We have invented a product that is capable of measuring your unique hearing automatically and then adapting the sound to bring your music back into sharp focus. For the ﬁrst time, you can actually share and compare the way you hear – something that has never been possible before. I’m incredibly proud of our talented team who have worked so hard to bring this together. We can’t wait to share the nuraphone with the world.”
nura will celebrate the release with its #WhatsYourSound campaign featuring listening parties across North America, Europe, and Australia giving consumers a chance to experience ﬁrst-hand the magic of the nuraphone. nura is an ofﬁcial partner with the renowned Pitchfork festival in Paris and Ableton Loop in Berlin.
The nuraphone will retail for £349 from 3 Oct 2017. Available exclusively at www.nuraphone.com (Limited stock available 2017)