RTX 3070, 3080 & 3090 Launched By Nvidia: Ampere Arrives

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GeForce RTX 3070 3080 and 3090

The Nvidia RTX 3070, RTX 3080 and RTX 3090 are now official. In front of around 250,000 Twitch viewers, CEO Jensen Huang made the announcement in a short and sweet online event lasting just 40 minutes. We’ll be going through the three cards and the messaging in the order they were announced. But first, we need to talk about the cooler.

A New Cooling Paradigm for the RTX 3070, 3080 and 3090: “Flow-Through”

Before talking about the GPUs themselves, we have a new cooler design on our hands for the FE cards. Nvidia actually teased this last week, in a video titled “The Remarkable Art & Science of Modern Graphics Card Design”. The new design acknowledges that air in a case is usually being blown from the lower front to the upper rear, and looks to work with that air movement. The resulting airflow should have less changes of direction, making it faster and quieter.

Making space for this “flow-through” is no picnic, and Nvidia’s engineers have gone all out on fitting a huge VRM and memory setup onto a tiny PCB. Considering the Ampere cards are using bulky GDDR-type memory, rather than HBM, this is quite an achievement. Nvidia is claiming that on the RTX 3080, this cooler is 3x quieter and 20C cooler than the 2080 FE cooler would be. Put another way, this is an extra 90W of cooling capacity.

We do have one minor complaint. Nvidia claims this is the first-ever “flow-through” design. While it’s the first we know of that places a fan on the back of the card in a “pull” configuration, it’s not the first to have this kind of general heatsink design. We can point to the XFX R9 Fury Triple Dissipation as an older card that allowed air to flow straight through the heatsink, much as this new cooler does. XFX may themselves not be the first, but they certainly predate Ampere by a good four years.

XFX R9 Fury Triple Dissipation rear, showing roughly 40% of the back of the card open for airflow through the card

The RTX 3080: Same Price as the 2080, Much Faster!

First to be announced today is the Nvidia RTX 3080. The pitch is simple: the same price as the RTX 2080 back in 2018, but up to twice the performance. Nvidia is calling this “the biggest generational leap we’ve ever had”.

Relative price and performance graph of Nvidia GPUs showing RTX 3080 at 2x 2080 and the $700 price pointOn paper, the RTX 3080 has an astonishing 8704 CUDA cores, compared to 2944 on the RTX 2080. That’s a full-on tripling, with the same boost clock by spec. The memory is also a leap ahead. 10GB of GDDR6X on a 320-bit bus compares to 8GB of GDDR6 on a 256-bit bus for the 2080. Data rates are much higher too – Micron spec GDDR6X for 19Gbps to 21Gbps, whereas the GDDR6 on an RTX 2080 is 14Gbps. That’s +70% theoretical memory bandwidth even taking the slower 19Gbps spec. Even the RTX 2080Ti falls far behind on paper, with the RTX 3080 having 23% more theoretical memory bandwidth.

This needs to be taken alongside the price: an MSRP of just $699. GPU prices are certainly creeping up these days, but Nvidia has restrained increases this generation and is claiming an awful lot more performance at the same price point. This card can also be had the soonest, with availability from the 17th of September.

The RTX 3070: Slightly Faster than a 2080Ti, Much Cheaper!

JHH holding an RTX 3070 while saying "It's a work of art"Second up today is the RTX 3070. This is the traditional price to performance offering, and maybe I’ve been social distancing for too long but I think it’s quite cute. The cooler looks like a more traditional design with dual axial fans. However, there is still a small PCB and plenty of space for flow-through.

Normally Nvidia’s xx70 series has been only slightly cut down relative to the flagship, however, the RTX 3070 has been cut down to around 2/3rds of the RTX 3080. The CUDA core count is 5888, and the memory is 8GB of GDDR6 (non-X) on just a 256-bit bus. Nonetheless, Nvidia is claiming the RTX 3070 will match or even beat last generation’s RTX 2080Ti.

So what will the 2080Ti-beating RTX 3070 cost? Just $499 MSRP! Availability is slated a little later than the 3080, starting in October.

RTX 3070 render with text saying faster then 2080 ti, 20 shader-tflops, 40 rt-tflops, 163 tensor-tflops, 8GB G6, starting at $499, available october.The RTX 3090: “BFGPU”

Finally, what’s being positioned as a new Titan. Nvidia’s Titan series has been around since 2013 and has been popular among those seeking the ultimate in performance. However, aside from eye-watering prices, users have complained that the naming is getting confusing and lamented a lack of third-party coolers. Availability has also been limited. This generation, Nvidia has once again baked a huge, expensive GPU – but this time it’s joining the mainstream series as the RTX 3090.

Described as a “ferocious beast” and “BFGPU” by Nvidia, the message from the RTX 3090 is clear: performance first, above all else. The card shown off today takes the same cooler design as the RTX 3080 but makes it much bigger. The result, which Jensen Huang calls a “silencer” as if this is a high-power rifle, is three slots thick. Not only that, but the RTX 3090 cooler is wider with larger fans than the RTX 3070 or 3080. This one is claimed to be 10x quieter and 30C cooler than a Titan RTX cooler would be.

RTX 3090 render with large 8K letters. Text says the worlds first 8K gaming GPU, RTX On with DLSS 8K, 8K HDR ShadowPlay, AV1 Decode and HDMI 2.1. Subtitles say The 3090 is so big that for the very first time we can play games at 60 frames per second in 8K.Specs are a colossal 10496 CUDA cores and 24GB of GDDR6X on a 384-bit bus. That’s 20% more cores and 20% more memory bus width than an RTX 3080. Overall memory bandwidth could be up to +33% if the 3090 is getting 21Gbps modules compared to 19Gbps. Price, on the other hand? The RTX 3090 has an MSRP of $1499. That’s +114%. If you need the 24GB memory capacity, that actually might be worth it. Otherwise, this really is a card aimed at those for whom cost is no object. If you really want to spend big, you can even use two RTX 3090s with NVLink – the 3090 is the only model this generation that supports it. Availability is from the 24th of September.

The ultimate pitch for the RTX 3090 is that it’s possible to game at 8K (with DLSS) 60fps – helped by the availability of better monitors. Very few people have 8K monitors right now, so showing demo footage wouldn’t work. Instead, Nvidia underlined this by shipping in a group of gamers to react to the image quality for the camera. No surprise, they were suitably impressed.

3D Mark Software Update

The guys over at UL Benchmark, the creators of the 3D Mark software, have also told us that their 3D Mark NVIDIA DLSS Feature test will also be getting an update to use the latest version of DLSS including Ultra Performance mode for accelerating performance at 8K.

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