Sony Pushes PS4

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The company behind PlayStation is planning on streamlining both its television and smartphone products to try and cut costs. They are instead focusing on its better performing PlayStation 4, and their image sensor segments for the next 3 years.

Sony released its new three-year electronics business plan on Tuesday. The company now expects the division’s sales to bring in around ¥1.5 trillion yen which is around £8 billion. This is an operating income margin of around 5/6% for the fiscal year ending March 31, 2018. The plan is to increase the profit areas around the PlayStation by engaging users on the PlayStation network. They plan to increase and expand services like cloud TV and streaming games. They plan to increase the amount of content that users receive, therefore increase the value of their service.

One of the better news for gamers like me is that Sony wants to reduce the hardware cost. This will enable casual users to come over to Sony without the overall cost. The core gamers will get more hit titles, and enable more personalisation with TV, music and more movie services.

PlayStation and the image sensor used in iPhones seem to be the companies biggest earners. TV and smartphones are going to hold back on chasing the market, and make the products of good value to the business, not so much the consumer.

I personally have never owned a Sony television, or a Sony smartphone so I cannot say if this is a loss to me as a consumer or not. The PlayStation element however is exactly what I’ve been waiting for.

Have you ever owned a Sony TV or smartphone? Does this news make you a little sad? Let us know in the comments below.

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