Copa90 and Bleacher Report have partnered to create a new Snapchat football show set to launch Saturday, Sept. 10. The first-of-its-kind Snapchat show, airing weekly on Saturday mornings throughout football season, will feature custom content offerings including original skits, preview discussions and interviews. The show will be distributed via Bleacher Report’s Snapchat Discover edition reaching all international audiences outside the U.S. and Australia.
“We’ve known for a while that Snapchat is a powerful vehicle to connect with today’s sports fans,” said James Kirkham, head of Copa90. “We want to give this generation of football fans a show that resonates with them and contemporary viewing habits. Combining our knowledge with the brilliant Bleacher Report team means we’re coming up with era-defining content, delivered in the right place at the right time. Young fans crave this type of content, delivered to them in a way that is native to them, and through a means that allows them to express their excitement.”
“Bleacher Report and Copa90 share a common vision to super-serve sports fans with a high quality, engaging content experience across digital and social platforms,” said James Grigg, Director of Global Operations at Bleacher Report. “By creating a weekly show exclusively on Snapchat, we’re developing a product that appeals to millennial football fans and through a platform they are frequenting to consume such content.”
Bleacher Report has established itself as a leading destination for millennial sports fans, amassing an audience of more than 200 million fans each month across Twitter, Facebook, Instagram and Vine, with 80% under the age of 34.
As an original partner with Snapchat at the launch of its Discover platform in 2015, Bleacher Report has seen triple digit percentage growth in its subscriber base in the last three months.
Copa90, part of the You Tube Originals channels commissioned back in 2012, is now a global, multi-platform football media network specialising in creating content dedicated to football-related action that happens outside the 90 minutes of each match that make that 90 minutes so special.
To date, Copa90 has scored over 1bn video views and 11m subscribers without owning any rights in football. Its successful content formats include FIFA & Chill, Comments Below and Derby Days. Users spend on average 47 minutes per week with Copa90 content. Brand partners include Adidas, Nissan and Hyundai. Earlier this month Copa90 won a Webby as the World’s Best Sports Channel Online as voted for by consumers against competition from Madden, WWE and Vice Sports.
About Bleacher Report
Bleacher Report, the social voice of sports, creates and collaborates on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher. Bleacher Report also provides an industry-leading fan experience on mobile devices through Team Stream™, the top-rated smartphone and tablet app. Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.